Bright Black.

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    • Scent Storytelling · Durham, NC

    Every Scent Tells a Story.

    We use aroma as the building blocks of plot, character, theme and setting, turning memory, culture and community into scent.

    Hands stirring a blend in a terracotta cup beside a notebook and amber dropper bottles
    What it is

    Scent storytelling communicates through smell, not words, so it reaches people across language and cognitive barriers. It can inspire, provoke thought, delight the senses and spark imagination.

    Four pillars
    01

    The Story

    Aroma builds plot, character, theme and setting.

    02

    The Science

    Smell is one of our oldest senses, decoded in the brain’s oldest regions and tied closely to emotion and memory.

    03

    The Purpose

    Storytelling is a basic human activity, and art is how we connect. We create scent stories about people, places, events and pivotal moments.

    04

    The Impact

    Scent can preserve culture, carry us into other worlds, teach us about the past, and help us imagine collective futures.

    What we’ve scented
    • People
    • Places
    • Events
    • Pivotal moments
    • Brands
    • Advocacy campaigns
    • Histories
    • Visions
    • Personal and professional spaces
    Hands measuring fragrance oil with a dropper into an amber bottle at the Bright Black. studio
    Before there were words, there was scent.

    Make your own scent story

    Make Your Scent →

    Bring scent storytelling to your brand, team or campaign

    Let’s Talk Scent →
    Who we’ve worked with
    • National Basketball Association (NBA)
    • Women’s National Basketball Association (WNBA)
    • LinkedIn
    • Duke Volleyball
    • The San Antonio Spurs
    • HarperCollins/Blackout Book Release
    • HBO/Lovecraft Country Series Release
    • When We All Vote/Michelle Obama
    • Project Backboard/Zendaya
    • Malala Yousafzai/Extracurricular
    • Carolina Black Caucus
    • Simon & Schuster/Tracy Deonn Book Release
    • CJ McCollum/McCollum Heritage 91 Vineyard
    • Duke Nasher Museum
    • El Futuro
    • Project BUILD/City of Durham
    • Fatherhood of Durham
    • Jewelsmith
    • NCAA/Durham Sports Commission/Alchemy Experiences
    • We Visit NC
    • MLK50
    • Human Rights Watch
    • Teach for America
    • Google/Applied Wonder
    • Counter Culture Coffee
    • Bale Moya
    • Duke Law School/The Lutie Lytle Society
    • Suneel Gupta/Everyday Dharma Book Release
    • Penguin Young Readers/Born on the Water Book Release
    • The NC Museum of Life and Science
    • The NC Museum of Art/Ruth E. Carter Exhibit
    • Durham ID
    • BlackStar Books
    • NC Links
    • Equity Before Birth
    • Al-Nisa Alliance
    • B-OMI
    • Missy Lane’s Assembly Room
    • Free Beer Tomorrow Movie Debut
    • Campaign for the Fair Sentencing of Youth
    • Parker and Otis
    • Recess/Nike
    • Northstar Church of the Arts
    • Jane Winchester Jewelry
    • Show and Tell Concept Shop
    • Teas with Meaning
    • UNC/Morehead Cain Scholarship
    • Cowboy Collective
    • Rhiannon Giddens/Biscuits and Banjos Festival
    • Black Trans Film Festival/Comfrey Films
    • Cette
    • Yoga Off East
    • The Health Equity Collective
    • The Pauli Murray Center
    • Ebony LaDelle (author)
    • Revel Spin Studio
    • The Durham Hotel
    • Aidilisms
    • Latimer Fellowship Program
    • Urban Durham Realty
    • Bull City Dental
    • Families Moving Forward
    • Durham Public Schools Foundation
    • Volumes and Vices
    • Center for Racial Equity in Education

    Stay in the Story.

    Join our list.

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